Hemptown USA

The Magic

We worked closely with Hemptown USA to help introduce their emerging brand to market.

We set out to break the mold of traditional investor videos to find that perfect balance between information and entertainment. By telling a story – not just delivering facts and figures – we helped Hemptown achieve a strong footing in this very competitive and challenging space.

 

FINANCING OVER-SUBSCRIBED AT $23.5M

Scope

  • Creative Direction
  • Video/ Production
  • Video Post-Production

Chief Marketing Officer

  • Keith Stride

Writers

  • Keith Stride, Robert Turner

Director

  •  Robert Turner

  • Creative Direction

    •  Keith Stride, Robert Turner

Music Production

  • Sound House Music

  • Guitarist

    • Jon Hopper

Editor

  • Bryn Hewko, Output Media

 

 

Video

The company was founded on farming. Our goal was to produce a video that reflected that spirit and find a simple, engaging way to tell the company story – conveying the personality of the brand and its potential.

Here’s the 2 minute version of the video we created:

 

 

“THE ROGUE VALLEY”

  • Director

    • Robert Turner

Soundtrack

A key element in the storytelling was the soundtrack:

 

Step One

We wrote a script reflecting the  story we wanted to tell, and the way we wanted to tell it. Straight up. With attitude.

Step Two

    • We auditioned dozens of voices to find the narrator who could do justice to that story and those words. And we found him.

    • Step three

      • Music was the last step in re-inforcing the organic tone of the piece.  We commissioned a well known slide guitarist to score the film.

 

 

 

Visual Style

Imagery was fundamental in the storytelling. We focused on intimate visuals that combined the gritty reality of working people.

 

… with the scope and beauty of the farm and fields.

Video

In this, our 3rd video, we talk about our harvest and our people – the ones that make it all happen.

 

 

“HARVEST TEAM”

  • Director

    • Robert Turner

 

Video

We worked with linetest.tv to create a unique visual style for this teaser animation – one that represents the rugged, bold elements of the brand.  The idea was to convey that CBG is the ‘mother of all cannabinoids’ – in a short simple and memorable way. Created for social media, this message represents an important part of our overall marketing strategy – that of educating consumers.

 

Writer/concept

  • Keith Stride

Exec Producer

  • Robert Turner

Animation creative director

  • Hao Chen

Producer

  • Jessica Seymour

Design

  •  Sean Richardson

  • Animation

    • Christian Rubio, Duncan Patterson,Thiago Masci

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