This leading edge facility is a ground breaking new concept in sport and health – bringing all the disciplines under one roof and focusing on optimizing athlete performance for life. We developed a suite of media products to help launch the brand.
Scope
- Content Development
- Website
- Video Production
- Video Post-Production
Marketing&Communications
- Tom Mayenknecht / Anthony Abrahams,
Emblematica
Creative Director
- Robert Turner
-
Writing
- Victoria Bushnel
-
Website Art Direction
-
Photography
- Ema Peter, Mark Whitehead
We started with a film that established and introduced the look, feel and ethos of the brand. We developed the rest of the story from there.
“THE FORTIUS EXPERIENCE”
1×30 seconds
A few of the iterations of the website as we worked to develop the look, feel and functionality
Initial web design concepts
To communicate how interesting, diverse and committed the Fortius team is – we gathered and invited them to a photo/video shoot to share their stories and show us their passions. We re-purposed the shots all over the site and across the marketing materials.
Team video+still campaign
The state of the art Fortius ‘campus’ served as a versatile and unique backdrop for the powerful visuals we used for our video storytelling.
Ema Peter, an incredibly talented architectural photographer, captured images for the website and marketing materials. Her modern photographic aesthetic reflected the brand perfectly.
architectural photography
The final website was a robust, beautifully designed tool for help launch the brand.
Website
