BCSPCA

BCSPCA

We worked with creative agency Hangar 18 Design Continuum, and their client BCSPCA to create a campaign that drew on the love people have for their pets.

In order to capture that true unfiltered bond – our approach was to spend time with people and their pets. This was key in creating authenticity in the storytelling that would resonate with the audience on an emotional level. And that essentially was the theme of the campaign.

 

Scope

  • Television Production
  • Television Post-production

 Director/DP/ Editor

  • Robert Turner

  • DP

    • Blake Ponto

Creative Director

  • Dean Ponto/Hangar 18

Art Director

  • VIda Juric/Hangar 18

    Music

    Vapor Music, Toronto/Vancouver
    Andrew Harris, Creative Director

The campaign was built around three 15 second television films – each focusing on a different theme in our relationship with our pets.

We chose a  very stripped down ‘observational’ style of filming. People and their pets in their homes and where they felt most comfortable.

We explore how our pets are able to bring out different qualities in us. Those of lover, child and healer

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